Jiveshdeep Singh Sandhu
An executive with 17 years of cross-industry experience across multicultural organizations. Managed roles across marketing & communication function with progressively larger mandates while leading integrated marketing communication teams. Dealt in both B2C and B2B domains. Has worked extensively in establishing the corporate brand while launching new products/services targeted towards different customer sets.
Known as an “evangelist” of the new medium. Credited with setting up the digital media wing and leading some of the industry first initiatives in the digital medium. More importantly, I led the integration of traditional and new media successfully while leveraging cross-industry skills and best practices.
In addition to this have spent time in business development and operations. His motto “think as a customer” has always driven him to work on initiatives, which have contributed to the achievement of both brand and business objectives.
Over the last 2 years, he has been actively engaging with StartUps in diverse domains assisting them in framing and executing a go-to-market strategy, building optimum team structures in addition to value addition in a business model.