Specialist - Digital
Digital marketing is an ever-evolving field. It requires a holistic perspective. The
digital specialist at ATS ,Udaibir Singh, fits like a “T” in this. He brings over decade
and half experience as a Digital Product and Marketing specialist. What makes his
exposure all the more relevant is that he has been literally on all sides of the table.
Udai has spent time with top digital agencies like Interactive Avenues while he has
also spent enough time on the client side with brands like Hotstar and Haymarket
India (Autocar India, Campaign India). In addition to this he has spent time with
consulting firm Accenture as a domain specialist. To roun doff he has spent time
monetizing digital products with medi.net as well.
Udai also brings first-hand exposure of working with start-ups like Geek Creative
Agency and Dance with Madhuri (Madhuri Dixit Nene’s app).
He believes that all users are people that live both in the real world and digital
world. Empathy for the user must be key consideration while designing a product
feature or a marketing campaign. Strongly believes in the power of Digital to
transform lives and wants to teach young people who will tomorrow’s leaders.
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